Issue 24  27th November 2023

Retailers report boost in sales of toys and electricals as Black Friday footfall soars | Retail Week

Retailers have reported customers flocking for deals on toys and electricals ahead of Christmas as Black Friday footfall numbers surged across much of the country.

22023 Peak Online Shopping Performance Tracker | Awin

Awin’s Performance Tracker is the ideal tool to support your campaigns and affiliate programme whether you’re an advertiser, publisher or agency. Using millions of data points collected from over 25,000 advertisers globally, the Tracker provides a comprehensive overview of the affiliate industry’s performance at this all-important time. 

2023 Cyber Week | Linkshare

Dive deep into Rakuten Advertising Network's real-time data trends and insights across the US, Canada, UK, France, Germany, Australia, and Brazil

Shopify merchants break Black Friday record with $4.1 billion in sales | Shopify

Black Friday highlights from Shopify merchants

Hottest product categories: clothing, personal care, and jewelry. Average cart price: $110.71 ($110.08 on a constant currency basis). Top selling countries: U.S., U.K., and Canada. Top selling cities: Los Angeles, New York, and London. 15% of total orders were made across borders. 33% year-over-year increase in global sales made on Shopify POS.

Profitmetrics, Black Friday Insights | Linkedin

Black Week's turnover is up 4.9% from last year. Gross profit is up by 8.6% over the first five days of Black Week, including Black Friday. The number of orders has only increased slightly, so both the average order revenue and profit are up vs last year. Ad spend is up by 7%, indicating that auction prices in advertising channels have increased.