In the news
Affiliate Conversions Drop in GA4 - Review of the DDA Model
At the heart of GA4 lies its robust data-driven attribution models, reshaping how marketers comprehend and allocate credit to various touchpoints in the customer journey.
But at what cost?
We will explore GA4’s data-driven attribution (DDA) models, exploring the impact of tracking, limitations, and the pivotal role it plays in shaping decisions for marketing budget allocation, targeting, and ongoing optimizations.
The Abandoned Card - Whatsapp community for industry news | Linkedin
Sue Azari has just launched an eCommerce industry WhatsApp community 📣
An easy way to get all the latest news and updates about the advanced world of shopping…
Example's include;
This week's updates in eCommerce 🛍️
◾ Just Eat Takeaway.com has unveiled a new initiative with Asda and the LEGO Group to offer rapid toy delivery in the UK ahead of the peak festive period.
◾ Value retailer Primark posted a rise in profits as sales increased in all markets across the UK, Europe and the US in the full year ending September, with operating profits of £717m. Primark is also 33% ahead in Christmas sales compared to this time last year.
◾ SHEIN has formally registered an interest in making an offer for Topshop, currently owned by ASOS.com. Asos snapped up Topshop for £330m back in 2021. This comes off the back of Shein recently acquiring Missguided. The recent acquisitions may be in preparation for Shein's potential U.S. initial public offering, where they are reportedly seeking a $90 billion valuation in IPO.
◾ Online fashion giant Zalando has recorded a decrease in group revenue and is reviewing its guidance as it expects “continued pressure on demand” for the remainder of the financial year.
◾ Black Friday sales in the MENA region are forecast to hit $74 billion this year, according to a report by strategy consulting firm Redseer.
◾ Department store group John Lewis & Partners has launched its Black Friday promotion earlier than usual to cater to customers shopping early for Christmas.
◾ Marks and Spencer clothing & home division reported a +30% increase Y-o-Y in operating profit to £223.4m. M&S are also set to open a record number of new stores this month in its “biggest ever” store opening month to bolster its bricks-and-mortar portfolio.
Network / SaaS partner updates
What Brands Want: Building Successful Creator Partnerships in 2023 | LinkedIn
impact.com recently created a study and research report, asking brands what they're looking for with regard to influencer marketing programs. This is a summary of the findings
Webgains becomes world’s first B Corp affiliate network | WEBGAINS
Webgains is extremely proud and excited to announce that they achieved B Corp certification. Leading the way in the performance marketing industry as the first affiliate network to join the global B Corp Community.
Maximise your affiliate program in Q4 2023 | Webgains
To ensure you’re optimally prepared for Q4 and the holiday season, Webgains compiled some tips and recommendations for your affiliate program.
Publisher Updates
Monzo Launches New Cashback Feature Ahead Of Festive Season |ffnews
With the nation gearing up for the busiest spending season of the year, digital bank Monzo has today launched a new cashback feature, where customers can reap the rewards for shopping with a wide range of everyday merchants.
Klarna launches global rollout of creator and retailer growth tools | AltFi
Klarna is expanding its suite of tools for retailers and creators as it continues to build on its brand beyond ‘buy now, pay later’.
According to the company, the “growth tools” — Creator Stores and Ads Manager — will help both retailers and creators engage with their audiences more effectively, while also enhancing customer experience.
Following a successful launch in the US, Klarna is introducing Ads Manager in the UK and Sweden, providing customers with a more personalised shopping experience if they choose to share their information with Klarna.
Partnerize x Soreto Integrated Partnership: Easily Turn Customers Into Brand Advocates | Partnerize
Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their favorite brands and products with their networks to cultivate a community of brand advocates.
Early Emerging Black Friday Trends 2023 - Industry Leader In Affiliate Marketing Solutions | Skimlinks
With under two weeks to go under the main event, Skimlinks have taken a look at the trends they are already witnessing as the Black Friday phenomenon starts earlier than ever. As retailers worldwide are recalibrating their strategies to accommodate the changing dynamics of consumer behaviour, this blog serves as a valuable resource for publishers seeking to optimize their Black Friday-related commerce content.
Check out the latest round up of news, network and SaaS articles, publisher/ brand insights and opportunities within affiliate and partner marketing.
Nic Yates