Issue 1 Affiliate and Partner Marketing

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Hi Everyone!

Thanks for signing up to the affiliate and partner marketing newsletter, aimed to give you a bi-weekly summary of what is going on within affiliate and partner marketing. Moving forwards we will look to rotate content based on: ✓ The latest news articles across the sector ✓ Network/ SaaS partner updates ✓ Agency Insights ✓ Brand Insights ✓ Publisher Updates ✓ Publisher Opportunities ✓ Events ✓ latest job opportunities

If you have any other ideas or want to share a link for inclusion please do get in touch at news@affiliateandpartnermarketing.com

In the news

IAB Launches First Affiliate Survey Results | PerformanceIN

The UK IAB has launched the results of its affiliate marketing survey.

Network / SaaS partner updates

CJ & Button Partner to Transform Affiliate into an App Acquisition Channel

CJ and Button partnership supports brands to optimize mobile traffic.

What is iOS 14.5 and how does it affect mobile partnerships? - Impact

Want to know more about the iOS14.5 updates and how it will affect affiliate and partner marketing tracking check out this article.

Agency Insights

How to Make Impactful Charity Partnerships (& Why Bother) | Breezy

According to The Guardian 40% of businesses claim that partnerships with charities are important to their business agenda. Check out this article showcasing why brands are forming partnerships with charities and 5 tips for creating impactful charity partnerships.

The APAC affiliate marketing handbook | Acceleration Partners

The e-commerce landscape across the Asia-Pacific (APAC) is exploding. For advertisers looking to expand their affiliate programmes, the APAC region offers some of the most substantial opportunities, thanks to its size, diversity and rapid growth in online shopping. Here is a quick guide.

Is the subscription model the key to growth marketing? - Silverbean

Tactics on how to Increase new customers and whilst considering lifetime value (LTV) of those customers via affiliate and partnerships.

Publisher Updates

Lyst's partnerships chief on the state of fashion ecommerce | Econsultancy

What does the new retail landscape mean for Lyst and the burgeoning ‘fashion tech’ space in general? Chief Partnerships Officer Jenny Cossons discusses personalisation, social commerce and becoming the ‘Spotify of fashion’.

Looking for loyalty? RetailMeNot has three affiliate strategies to help

Events

Webgains Accelerate - April 27th to April 29th

On April 27th - 29th, Webgains are hosting #WebgainsAccelerate2021 - a series of 30-min sessions to discover how to accelerate your ecommerce growth via the affiliate channel.