In the news
Accelerated ecommerce ambitions call for partnership rocket fuel | Marketing Donut
The World Trade Organization estimates that 75% of the world's commerce is now driven through partnerships in some form, while a Forrester study from just before the pandemic confirmed that businesses with mature partnership programmes grow faster than competitors.
eCommerce in a "Cookieless" World | Affiliate Summit
It’s already happening — Apple’s Safari and Mozilla Firefox have given third party cookies the boot, with Google Chrome racing to phase them out by 2022.
What does this mean for eCommerce? How does it affect affiliates, networks, publishers and advertisers?
Network / SaaS partner updates
Partnerize Launches Next Generation of its Category Defining Partnership Software for the World’s Leading Brands | Partnerize
Partnerize, following its 2020 acquisitions of both Pepperjam and BrandVerity announce the unification of the company to provide end-to-end partnership automation software and services. To provide a single destination that afford brands and their agencies the full suite of capabilities required to accelerate profitable growth via their partnerships channel.
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities | Business Wire
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This acquisition enhances Impact’s Partnership Cloud publisher technology capabilities.
Get Your Definitive Guide to Partnership in Europe | Partnerize
Partnerize's Definitive Partnership Guide to Europe is split into two key sections. First, you’ll receive a run-down on all things affiliate in Europe and some useful tips and tricks to apply when it comes to managing your affiliate and digital partnerships. Second, you’ll receive some tools and worksheets you can use to help put these insights into practice!
Agency Insights
The Creation of Employee Influencers | Talking Influence
For many brands, the pandemic accelerated plans to harness the power of their in-store staff digitally. Who better to serve as a brand ambassador than someone who knows the brand through-and-through and happens to already be sitting on your payroll? We have seen many brands utilise this strategy in the last 12 months with the likes of Charlotte Tilbury and Urban Decay utilising their in-store make-up artists as affiliates.
Publisher Updates
How Coronavirus is Affecting Ecommerce: Stats | SaleCycle
With the COVID 19 pandemic ongoing in 2021, we look at how online shopping behaviour has been affected, with a look at some of our data and online shopping stats.
Our data from the 2021 Ecommerce Report looks at cart abandonment rates and other metrics across several different sectors. We look at 12 month statistics from 2020 and the first 2 months of 2021. Our pandemic data allows us to create a picture of ecommerce and look at online customer behaviour during the coronavirus pandemic.
UK publishers see 229% sales boom from affiliate marketing - New Digital Age
Sales made through affiliate advertising by the UK’s biggest national media houses increased by 229% as a result of the pandemic according to data from global affiliate network Awin, which tracks 16 of the UK’s biggest national media houses on its network.
Referral & Affiliate Marketing Technology Joining Forces - Soreto
Director of Partnerships at Partnerize, Jessica Henig recently had the opportunity to sit down with the Chief Commercial Officer at Soreto, Ricki Jones, to hear his thoughts on how referral marketing has evolved, and best practices for retail marketers around the world.
Skimlinks reveals 5 key pillars of commerce content for growth | Impact
As the world’s largest commerce content monetization platform, Skimlinks helps publishers diversify beyond advertising and activate content as a revenue stream — contributing as much as 25% of their overall revenue. In turn, all kinds of merchants gain access to quality content as a means to reach new audiences and drive traffic and conversions.
Impact’s APAC Partner Development Manager, Nick Pringle, dialed in with Camilla Pacelli, Director of Partner Development APAC, and Devi Soetardjo, Merchant Account Manager APAC, to find out more about Skimlinks’ approach to Commerce Content and partnerships.
Events
Upcoming Webinar: Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships - Thursday, April 8th 1:00 EST
In this webinar, CJ Affiliate’s Director of Influencer and Brand Partnerships, Corinne Travis, will discuss with Bhavin Desai from CreatorIQ and creators Grace Atwood and Jess Keys the important data-led practices for finding audiences with an affinity for your products and the measurement strategies that will help you scale campaigns that account for all parties: influencers, customers and brands.
Impact Explores - Optimising Customer Lifetime Value: How to put the customer at the heart of partnerships - Thursday, 8th April 2:30 BST
The customer comes first. But has this message been lost in performance marketing? How can you put the customer at the heart of your partnership marketing strategy?
Hear from real-world practitioners of partnership marketing who are finding ways to put the customer back at the centre of their strategy. During this 30 minute webinar, Kaspersky, Craft Gin Club, and Planit will share how to optimise for long range customer value, how they create brand-to-brand partnerships that add value for customers, and how best in class technology makes this possible.
This session will also include a live Q&A where you can pitch your questions to the panellists and get the answer you need.
Hi Everyone,
Hope you all had a lovely Easter Break for those celebrating.
This week is a summary of key industry news, acquisitions, publisher updates and events aimed to keep you up to date with what's going on within affiliate and partner marketing.
If you would like to request an article to be included, please get in touch at news@affiliateandpartnermarketing.com
Nic Yates