In the news
Impact Has Acquired Affluent in Efforts to Power Agency Managed Partnership Programmes at Scale | PerformanceIN
In its second acquisition of 2021, Impact is aiming to offer the most comprehensive set of technology solutions for players in the partnership ecosystem.
How Can You Prepare for a Cookieless Future? | PerformanceIN
Ever-evolving browser changes designed to provide an additional layer of consumer privacy endanger accurate and persistent tracking for cookie-based performance channels - a hindrance that forces marketers to adapt their tracking solutions.
NDA Meets: Impact’s Regional Vice President EMEA, Alex Springer | New Digital Age
As we all adjust to new realities, New Digital Age speaks to Impact’s Regional Vice President EMEA, Alex Springer, about the power of partnerships, best practices for driving the channel forward and the steady evolution of partnership automation. What is the current state of partnerships and partner marketing?
Network / SaaS partner updates
Is 2021 the Year for Brand-to-Brand Partnerships? It Should Be and Here's Why | Partnerize
While affiliate partners will always be the backbone of a successful program, the most successful marketers are now incorporating a variety of partnership types into their ecosystem – including brand partnerships.
Five Areas to Innovate Your Affiliate Program | CJ
A lot goes into managing an affiliate program and the opportunities for growth can feel endless. Here are 5 tips from CJ.
6 ways to connect the affiliate channel with in-store | Awin
How can retailers tie their in-store strategy to affiliate marketing to increase footfall, gain new customers and increase customers’ lifetime value?
Publisher Updates
Operation Bounce Back | Edenred
During the pandemic, HR specialists rose to the challenge of a lifetime. However, they now face a whole set of new questions – as organisations start planning for a life out of lockdown, what do their employees need to thrive? And which of the measures that were put in place over the last year have worked most effectively? To help you with your planning for the year ahead, we asked over 100 HR professionals these questions in an in-depth study. Here’s what they said about the lessons learnt and their priorities for the year ahead.
Affiliate Publishers in Conversation | Increasingly
A respected thought leader on the future of retail and e-commerce, we catch-up with Increasingly's CEO and Co-Founder Sri Sharma. Here, Sri gives his thoughts on the evolution of ecommerce, consumer centricity, and AI.
Events
London Affiliate Drinks Tickets, Thu 15 Jul 2021 at 18:00 | Eventbrite
Affiliate Marketing has always been about relationships but COVID has stopped some of those fostering as we've been stuck at home for the past year, but finally the end is in sight!
So, assuming we stay on track to get the country moving again by the end of June, I shall be organising some affiliate drinks so that our fabulous community can see each other again and celebrate being allowed out of the house.
This week we review the latest news covering acquisitions, continued discussions around a cookieless future and the size of the opportunities for brands online and offline. Alongside publisher interviews and updates check out the summaries and links below.
Nic Yates