In the news
Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics | EMarketer
TheGartner survey found 65% of business-to-consumer (B2C) marketing executives worldwide expected to spend more on affiliate, or partner, channel marketing in 2021. Check out the full report.
Network / SaaS partner updates
Tradedoubler Grow - Update on Results
Tradedoubler have promoted their results for "Grow" a self service platform for SME businesses this week. Check our their results on how many SME businesses they are now working with and the impact affiliate and partner marketing has driven for them.
Awin Access: Q1 update | Awin
Earlier this year, Awin Access celebrated its one year anniversary in the UK, with our European regions meeting this milestone in the coming months. Looking back at the first quarter of this year, Awin round-up the latest small business performance figures and Awin Access updates.
Q&A: Soicos on the Affiliate Channel in Latin America and Its Tremendous Growth | PerformanceIN
Ignacio Pronzati, Director of affiliate network Soicos, spoke to PerformanceIN about the company’s work and history, the driving force behind Soicos’ strategy and the LatAm market.
Why TikTok is a game-changer in your marketing strategy | Tradedoubler
TikTok is one of the best performing social media platforms right now. In a short timeframe, TikTok achieved more than 100 million users in Europe. It is successful among the youngest, as 60% of users are between 16 and 24 years old. Check out this article on how tik tok can be used within affiliate and partner marketing.
Publisher Updates
Vice is entering the affiliate space with a firm line between edit and commerce | Vice
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce.
Best Upcoming Brands & Cultural Pioneers in Spring 2021 | Highsnobiety
Highsnobiety and LYST — the world's biggest fashion shopping platform — launched our inaugural edition of The NEXT 20, an in-depth quarterly report ranking the next-generation brands and cultural pioneers on the rise.
The Digital Fashion Report – Lyst x The Fabricant | Lyst
In this report, global shopping platform Lyst digs into fashion’s newest frontiers. We analyzed how the digital shifts in the industry are affecting consumer behavior by combining search metrics from over 100 million annual shoppers, Google data, social media tracking and press coverage generated over the past 12 months.
Events
Influencer Marketing Show round-up day 1: Peer-to-peer, community-based and creative
Scott Guthrie hosted the first day of the Influencer Marketing Show. Here are just a few of his takeaways from chairing the four hours of content derived from eight panel discussions and keynote speeches accompanied by live question and answer sessions.
Job Opportunities
PUMA® - Affiliate Marketing Manager eCommerce Europe | Puma
Looking for a new role? Check out the Affiliate Marketing Manager job role at Puma for full responsibility of the development of the affiliate and partnership program in key markets like DACH, France, Spain, Italy, Poland and Netherlands.
This week Emarketer release a study which highlights 65% of business-to-consumer (B2C) marketing executives worldwide expected to spend more on affiliate, or partner, channel marketing in 2021. Such a great stat for the industry we work in!
Alongside this see a round up of results on how Awin and TradeDoubler are supporting SME businesses with their self serve offerings. Review the growth of Soicos within LatAm market and how TikTok can be activated from a brand point of view.
There are a few interesting reports from publishers this week too and finally an exciting role at Puma to own the affiliate and partner marketing strategy across Europe.
Nic Yates