In the news
Investment drives fundamental change to the affiliate market: what are the underlying forces?
Investment is driving consolidation in the affiliatemarketing industry, changing how the market operates, and how you do your job. Industry leaders from Partnerize, Impact, Acceleration Partners, All Inclusive Marketing Inc. and AdVon Commerce and investors from Methuselah Advisors and Lazard spoke with Martech Record about the forces driving change.
The Power of Optimising Your Affiliate Onboarding Proces | PerformanceIN
Although it may seem obvious, it seems some affiliate managers aren’t aware of the power of an optimised and streamlined partner onboarding process. Check out the how to guide here.
10 Reasons Marketers Continue to Move Their Affiliate Programmes to Tech Platforms | PerformanceIN
With brands such as Dyson, John Lewis, Hello Fresh, LetsGetChecked and TUI recently having recently made the switch from an affiliate network model to tech platforms, James Bennie looks at what’s driving this continued trend.
Network / SaaS partner updates
Don’t Compromise On Technology And Services In The Partnership | Impact
How are they supported? And, whether you’re in-house, working with an agency, or a combination of the two, what are the benefits of specialised technology in tandem with a strategic approach? A successful partnership programme is almost entirely beholden to an efficient administration process in the background.
Five Areas to Innovate Your Affiliate Program | CJ
A lot goes into managing an affiliate program and the opportunities for growth can feel endless. Here are five areas to innovate your affiliate program.
What is iOS 14.5 and what do advertisers and publishers need to know? | Commission Factory
The Complete Guide to iOS 14.5: What Advertisers and Publishers Need to Know
Agency Insights
Migrate Your Affiliate Program In 30 Days or Less
Making the move to migrate your affiliate channel to Partnerize is a financially sound, efficient process that allows you to create new sources of revenue for your company. Today, more than ever, you need to have an efficient and high-functioning affiliate program.
Download the Partnerize Migration eBook and learn what you need to know about migrating your program today!
Publisher Updates
Student Beans: Affiliate Publishers in Conversation
With an expert understanding of the Gen Z student demographic, CJ Affiliate caught up with global student loyalty and marketing platform Student Beans. Here, Chris Mockford, Student Beans' Head of Affiliate, gives his insight on the performance marketing channel, the challenges he's witnessed over the past year, and how to leverage those insights for future growth.
Best Revenue Diversification Strategy - HELLO! and Skimlinks are Digiday Media Awards Europe finalists
HELLO! and Skimlinks have been shortlisted for the Best Revenue Diversification Strategy in the Digiday Media Awards Europe.
Events
PI LIVE Global 2021: Start Connecting Now! | PerformanceIN
PI LIVE Global 2021 is drawing closer – now is the time to seize the opportunity to start connecting via our exclusive event platform. This will enable you to gain early access to the networking feature, maximising your event experience. The platform is also available to download on your mobile device via App Store and Google Play.
Publisher Updates, Industry Events and The Latest News
This week brings together an overview of affiliate and partner marketing news, top tips for on boarding publisher and migrations alongside a summary article of iOS 14.5. In addition to publisher updates from Student Beans and Hello!
I also seen a great campaign from Tails.com. They teamed up with Savoo throughout April to offer a donation of £15 to StreetVet alongside an exclusive code for the user, great to see a charitable partnership for a brand combine with a traditional affiliate to drive new customer acquisition alongside charitable donations.
Nic Yates