In the news
TopCashback Complaint Against Rival Quidco Upheld by the ASA | PerformanceIN
A website and Facebook page from September 2020, on which Quidco claimed to be “the UK’s highest paying cashback” site/service was disputed by Topcashback, with ASA ruling the claims unverifiable and thus in breach of the code.
The brand-to-brand marketing recipe for success - AdNews
Brand-to-brand marketing can work and success is not just for brands with massive budgets. That doesn’t mean you can approach it without a good plan and strategy. Check out Sarah Kellys top tips in this article.
Network / SaaS partner updates
The Student Market - The Untapped Opportunity
For many brands, the student market can form a significant segment of their target audience. We look at how brands can attract the student market and why they are important to the business.
Button Weighs In: What Apple’s IDFA Opt-In Overhaul Means for Affiliate
To put these changes into perspective for the broader affiliate industry, CJ tapped the expertise of Chris Maddern, Co-Founder & Chief Innovation Officer at app-tracking and mobile commerce platform, Button.
Publisher Updates
Weather2Travel.com launches new covid destination tracker tool
Here at Weather2Travel.com, we've been busy creating a brand new interactive Covid-19 travel planner to help you plan ahead as much as possible by identifying potential holiday destinations.
Daily Mail Doubles Outbound Traffic to Retailers as Affiliate Marketing Partnerships Mature | PerformanceIN
Daily Mail Doubles Outbound Traffic to Retailers as Affiliate Marketing Partnerships Mature
Publisher Opportunities
User-Driven New Features & Filters | Publisher Discovery
The Publisher Discovery platform is fast becoming a must-have tool for affiliate managers serious about developing and growing their affiliate programs.
The latest version of the platform includes some great new features and technological advancements. These make the use of the platform even easier, and cutting down the time required for finding relevant affiliates massively.
Events
The PI LIVE Global Agenda is Now LIVE | PerformanceIN
You can now view our full agenda ahead of our virtual event from 11th-13th May. We can’t wait to see you all there for an event jam-packed with insightful and inspirational sessions.
On May 11th at 2pm I will be involved in a live masterclass alongside panelists to discuss how brands can utilise brand partnerships to drive growth.
Untapped and Untouchable Tickets, Wed 19 May 2021 at 13:30 | Eventbrite
Join UNiDAYS and global fashion retailer NA-KD on Wednesday, May 19th at 1.30 pm EST, as they discuss tapping into the consumer untouchables - students and Gen Z.
PI Live Full Agenda, Publisher Updates and the Latest News
The full agenda for PI Live is now available for the virtual event on 11th to 13th June.
I am hosting a panel on the 11th May at 2pm discussing how you can take advantage of brand to brand partnerships! If you have not already got a ticket for the event feel free to drop me a message on linkedin - I have a few free tickets to giveaway.
Alongside that check out the latest news including a complaint from Topcashback to the ASA on Quidco, Buttons view on the IDFA update, new tools from Weather to Travel and Publisher Discovery and much more.
Nic Yates