In the news
PI LIVE Global 2021 Roundup: Day One | PerformanceIN
PI LIVE Global 2021 is complete, In case you missed any sessions check out the link above and onsite for the round up across the three day sessions.
The Advertiser Diaries: Adam Clisby | PerformanceIN
The Advertiser Diaries will focus on the details of individuals’ roles within the advertiser sphere, as well as some of the challenges advertisers face, and the inspiration that drove the individuals to want to work in the performance marketing industry.
For our first edition, we chatted to affiliate marketing and partnerships specialist at Vodafone, Adam Clisby, who has a strong background in the industry and a passion for forming relationships.
Ed Armishaw Retail & Ecommerce Retail Trading Report
If you work within the retail sector check out Ed Armishaw's retail trading report giving you a weekly summary of news within the sector.
Network / SaaS partner updates
Creative Affiliate Marketing Ideas | Grow by Tradedoubler
In this article, Tradedoubler introduce you to five content types for affiliate marketing. By understanding the different kinds of affiliate marketing content, you will get a better idea of how you could use different formats for your affiliate marketing ideas to increase your future promotions and increase loyalty.
Agency Insights
Spill the Beans | Annabel Gray & Jerry Liu - Silverbean
In her latest interview for Spill the Beans, Associate Director Australia, Annabel Gray, spoke to Jerry Liu, Head of Affiliate Partnership at Canva. They looked back at the way Canva adapted to a huge surge in demand in 2020, and discussed what the future holds for affiliate and partnership marketing.
UK Affiliate Marketing Agency | Acceleration Partners
Acceleration Partners explore why brands should work with a specialist affiliate marketing agency so you can decide if it is right for your company.
Brand to Brand Partnerships | Silverbean
More and more brands are using brand-to-brand partnerships to reach highly engaged audiences. Check out the complete guide on how brands set objectives, identify partners, outreach and manage campaigns within brand to brand partnerships.
Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities | The Drum
Affilired, a performance marketing agency specializing in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership programs for its clients at scale.
Publisher Updates
Publisher Spotlight: BuzzFeed | Commission Factory
Commission Factory speak with BuzzFeed on how to create content that resonates with audiences, how they monetise content and their plans for their future in Australia.
Events
An Advertisers Guide to Googles Algorithm Update
With Google announcing that page experience will signal search rankings, Lee Metters, Client Partner, Retail and Travel at Awin, and Sri Sharma, Co-founder and CEO at Increasingly, are co-hosting a webinar on Wednesday 19 May at 4:00 PM (GMT) covering the techniques advertisers need in order to optimise their site and increase their revenue through the affiliate channel.
PI Live Roundup, The Advertiser Diaries, Agency Updates and Events
It has been a busy few weeks within the sector with PI Live and many more events planned in the next few months. Check out the round ups from PI Live and PerformanceIn's new series - The Advertiser Diaries.
Alongside that Silverbean published a complete guide on Brand to Brand Partnerships and Acceleration Partners outline why brands should work with a specialist agency.
Nic Yates