In the news
Performance Marketing Awards 2021 Shortlist Announced | PerformanceIN
Following lengthy debate and deliberation by the judging panel, the team are excited to announce the official 2021 Performance Marketing Awards shortlist. Check the list out below.
Brand Insights
The Advertiser Diaries: Glosinda Goes | PerformanceIN
In the Advertiser Diaries, PerformanceIn offer an insight into the life of an advertiser in performance marketing, and they provide their thoughts on how partnerships and campaigns evolve. For this edition, Niamh Butler-Walton chats to Glosinda Goes, Global Partnerships and Affiliates Manager at Crabtree and Evelyn.
Publisher Updates
Merchant Case Study: The Iconic | Industry Leader In Affiliate Marketing Solutions | Skimlinks
The Iconic is a leading online retailer in Australia and New Zealand’s home to fashion, sport, kids and beauty. Since 2011 it has created a seamless and inspiring shopping experience for its customers. Skimlinks sat down with them to talk about their affiliate program, how they work with content partners and how they leverage the commerce content opportunity.
The Publisher Diaries: Rebecca Maier | PerformanceIN
In the Publisher Diaries, PerformanceIn aim to provide an insight into the mindset of the publisher, their day to day challenges, longer term strategy and engagement with brands. In this edition, PerformanceIn chatted to Becca Maier, International Director of Commerce at Buzzfeed.
Publisher Opportunities
Publisher Spotlight: Discoup | Tradedoubler – Connect and Grow
Discoup is among the first companies in Italy and it is established in the Affiliate sector and in particular in the world of discount codes and offers. Their story begins in 2013 with piucodicisconto.com and in a very short time we established ourselves as market leaders. Check out more on Discoup within the Tradedoubler blog.
Events
Impact - PX 2021
Partnerships Experience 2021 (PX 2021) brings together the innovators, the change-makers, and leaders of growth to discuss how companies approach and transform partnerships. PX 2021 is the must-attend event where brands, publishers, and influencers gather to learn, connect, and #createpartnerships.
Impact PX 2021, PMA Shortlist Announced, Brand to Brand Partnership Guide and More
Check out the latest round up of affiliate and partner marketing news below.
Be sure to sign up the the Impact Partnership Experience 2021, on Thursday I will be joining a panel to chat over brand to brand partnerships.
Nic Yates