In the news
Member Q&A Series: Affiliate Marketing Signals - IAB Australia
The digital marketing market is currently going through the biggest upheaval in relation to identity, targeting and tracking that the industry has seen. The IAB Australia set up a working group to discuss what publishers, agencies and marketers can expect and how to prepare for these changes.
Taking Partnerships Global: Key Areas to Focus on when Expanding Cross-Regionally | Affiliate Summit - Affiliate Summit is the premiere affiliate marketing conference.
If you missed the the live webinar where Carys Roche, Customer Success Team Lead at Partnerize, and a panel of experts from Hostelworld, Philips and Dept Agency discussed strategies, tips and tactics that can be implemented right now, check out the article here.
Network / SaaS partner updates
Advertiser Success Center| Awin
The Advertiser Success Center is Awin’s all-in-one digital hub for advertisers, created to help you achieve long-term success managing affiliate programmes across the Awin platform.
Visit advertiser-success.awin.com to find over 115 , videos, and how-to guides.
Publisher Starter Kit: Getting Your App into the Hands of Millions | Tradedoubler – Connect and Grow
App industry is on the rise. In 2020 first-time installs broke a new record reaching almost 143 billion in Apple AppStore and Google Play, a 24% increase in comparison with the year before (Sensor Tower, 2021). The demand is growing across verticals and it is a great time to embrace the opportunity, check out TradeDoublers guide for publishers below.
Are you looking to do app marketing as a publisher but don’t know where to start? Here are some simple steps to follow and begin your publisher journey at Tradedoubler.
Putting Publisher Partnerships at the Heart of the ‘New Normal’ | PerformanceIN
The most effective high-performance affiliate strategies we see come through a true partnership between advertiser and publishers, one based on transparency and alignment of commercial objectives.
Rakuten has established the Rakuten Advertising International Collective (RAIC), which brings together experienced marketers from brands, publishers and partners to discuss and show how the affiliate channel can be used more strategically. Find out more here.
Publisher Updates
The Most Overlooked Must-Have for Your Affiliate Program: Brand Safety | PerformanceIN
Each year, $1.4B is lost to affiliate marketing fraud. Implementing paid search monitoring into your affiliate marketing strategy is a must-do to ensure that your brand and ad spend are protected against fraudulent activity. Check out Brand Verity's latest article on PI here.
Shopify wants to tempt content publishers away from Amazon | TechRadar
Top e-commerce platform Shopify is launching a new service aimed at tempting content publishers away from the lure of Amazon.
Alongside its array of online e-commerce tools for SMEs and upwards, the Shopify network wants to let digital content publishers link through to its growing network of merchants. Those who do so will be rewarded with a cut of the resulting transaction revenue.
The move, which is effectively affiliate marketing, sees Shopify aiming to tempt publishers and retailers with the benefits of extra revenue, while also pulling them away from the dominating hold of Amazon or Walmart, which operates a similar scheme.
Job Opportunities
Senior Global Affiliate/ Partnerships Manager | Vestiaire Collective
Vestiaire Collective are looking for a Senior Global Affiliate/ Partnerships Manager.
As Global Affiliate Partnerships Manager, you will be responsible for managing the global affiliates program leveraging multiple commercial models to drive growth. You will also manage direct acquisition partnerships, nano influencers & mobile ad networks. You will grow our network of affiliates to meet our traffic and sales objectives across EMEA, US, APAC & ROW.
Check out the job opportunity here.
IAB Australia Panel Discussions, Shopify doubles down on affiliate partnerships, App opportunities and Brand to Brand partnerships
Hi Everyone,
Checkout the latest summary across the affiliate and partner marketing industry.
With publisher updates, IAB Australia panel thoughts, network articles, agency content and a job opportunity with Vestiaire Collective.
Nic Yates