In the news
Impact raises $150M at a $1.5B valuation |TechCrunch
Impact raises $150M at a $1.5B valuation as affiliate and other marketing partnerships come into their own, check out more here.
Proving the Power of Partnerships by Organising Influencer Marketing to Scale | Advertising Week
Forward-thinking marketers focused on performance strategies and methods have noticed an undeniable shift — especially within the partnership and affiliate marketing. They are seeing that influencers themselves have realised the more recent inherent revenue-driving power of partnerships and are, as consequence, leaning into the channel.
Network / SaaS partner updates
How to grow your app: A short guide into App Install/ CPI Campaigns | Tradedoubler – Connect and Grow
The future is mobile. If you had doubts regarding this statement, look at the statistics below.
Only in 2020 app users have spent a record 111 billion dollars globally, which is 30% higher compared to 85.2 billion dollars in 2019. This consumer spending includes in-app purchases, subscriptions, and premium apps across such marketplaces as Apple AppStore and Google Play. Check out Tradedoubler's guide to App activation within partnerships here.
Partnerize Expands Integrated Technology Ecosystem with Mobile Commerce Leader, Button - Partnerize
Partnerize announces an integrated partnership with Button.
Partnerize welcomes Button as the latest addition to its integrated technology solution ecosystem, taking an additional step towards a more open, integrated stack minimizing resource tax on marketers and better enabling channel attribution measurement.
Expert Partnership & Affiliate Marketing Course | Partnerships Experience Academy - Impact
From beginner courses to in-depth strategic guidance, learn everything you need to know from Impact's Partnerships Experience Academy.
Partnerize Launches Exclusive SaaS Integration to Lead Industry on Partner Marketing Recruitment and Activation | Partnerize
Available in the Partnerize platform’s Discover recruitment and activation engine, the partnership will provide marketers with unrivaled competitive intelligence and granular audience insight for an additional 3.5 million content, loyalty and coupon partners, enabling marketers to find and convert their target audience at scale.
Trends from the travel industry, and the future of international travel | Awin
Finally there is cause for optimism. Year to date bookings within the UK travel sector peaked on 17th May, the date that international travel restrictions were lifted and the domestic accommodation sector re-opened. Check out trends from awin here.
Brand Insights
Unlocking new revenue streams with affiliate app tracking | Awin
Nicola Hughes, Affiliates Lead at The Very Group, found that app tracking had a very positive impact on their #affiliateprogramme and resulted in an increase in performance.
🗣 “We saw our last-click revenue increase by 36%, the average order value through the app was 18% higher than the website, and conversion rates increased by 21%.”
Publisher Updates
2021 Fashion Ecommerce Stats & Trends Report | SaleCycle
Check out SaleCycle's in-depth fashion industry insights, online product trends & buying habits.
Unidays launch graduate proposition Gradlife | UNiDAYS - The Drum
Unidays, the free destination student affinity-platform with 17M members worldwide and over 800 big brands, has launched Gradlife, a proposition exclusively for graduates that not only offers bespoke benefits and deals, but learning, employability and career opportunities too. The graduate extension launches with 3.3M members.
The Affiliate Marketing Podcast – Partner Discovery with Chris Tradgett | Affiliate Insider
This week, Lee-Ann was joined by Chris Tradgett to talk about partner discovery. Chris is the CMO at Publisher Discovery and has been working in the affiliate marketing industry for 18 years. Chris has spoken at many key industry events over the years and certainly knows his stuff. They discuss:
Chris’ experience in the affiliate marketing industry The whitepaper recently released by Publisher Discovery The importance of partner discovery and how you can maximise your efforts
Future PLC drove nearly $1 billion in e-commerce sales in 2020 | Digiday
Future PLC’s 2020 e-commerce business boom has carried over into 2021.
The U.K. media company — which owns brands like Tom’s Guide, Cinema Blend, Golf Monthly and Marie Claire — drove nearly a billion dollars of e-commerce revenue for its affiliate partners in 2020, driven by evergreen content and shopping holidays.
Events
Putting your best foot forward with Gen Z: An interview with Foot Locker and Student Beans
Today, Foot Locker, Student Beans and Impact will be joining forces to discuss how the retail sector is being influenced and changed by Gen Z.
They will also cover how brands are incorporating ethical values as part of their messaging as well as looking at the power of partnerships in driving loyalty for Gen Z. Sign Up here.
Investment, Strategic Partnership Announcements, App Activation and much more...
In the past two weeks we have seen some phenomenal announcements within the affiliate and partner marketing industry.
From Impact raising $150m to strategic partnerships, publisher updates and events.
Check out the latest summary of what is going on within the sector below
Nic Yates