In the news
International Performance Marketing Awards 2021 Shortlist Announced - PerformanceIN
A huge congratulations to all those that have been shortlisted for the International Performance Marketing Awards. This year’s selection demonstrated sublime efforts in collaboration and innovation within the performance marketing channel.
Check out the shortlist below and if you have time please vote for me within the "One to watch" category!
How One CBD Brand Scaled From 0 To 1,500 Stores Using Influencer Marketing
Forbes recently spoke with Alex Valley, CEO of UNITY, about how he used influencer marketing to effectively scale his CBD brand’s eCommerce sales and get his products into 1,500 stores across the country.
Australia Insights - Partnerships are now the go-to customer acquisition channel | Impact
Given 69 per cent of Australian consumers2 have said they no longer trust in advertising, partnerships are able to deliver the authenticity and credibility that ads are no longer able to – if they ever could. Carefully selected partners build trust by association and can introduce a new service or product to an established audience. Check out more affiliate and partner marketing insights within Australia in this article.
Network / SaaS partner updates
Prepare for Q4 with Seven Top Tips | WEBGAINS
The leaves are falling and, although we seem to be getting much of the missed August sunshine this September in the UK – Q4 is almost upon us. Check out Webgains top tips.
What is Singles Day? | Tradedoubler – Connect and Grow
Every year on the 11th of November Singles Day takes place. A day for singles that is celebrated by saving money on shopping. But where does Singles Day come from and why are there discounts on this day?
EURO 2020: Four key trends brands can learn from | Awin
Awin share key digital shopping trends seen across Awin’s data during the UEFA European Championship 2020 (Euros).
Publisher Updates
TrendDesk - eCommerce trends & benchmarks | Salesfire
Salesfire have just relaunched Trend Desk (Free eCommerce benchmarking and stats for everyone yeyy!!🙌🙌🙌). Check it out on the link below
Six iOS Features That Will Obstruct Your Tracking - Or Will They? |PerformanceIN
For years, affiliate networks have relied on cookies, user IDs, IP addresses, and emails to do their job, but as the international privacy laws started to shift, so did the global marketing landscape. Will the freshly presented iOS 15 obstruct online sales? Here’s Admitad Affiliate’s deep dive into Apple’s security updates.
Events
The Long-Awaited PI LIVE London 2021 Agenda is Here - PerformanceIN
Finally back in person and online this October, PI LIVE London 2021 is set to be the best yet, jam-packed with insightful and inspirational sessions. I am personally leading a panel with industry experts who are Senior Affiliate Managers at Miss Guided, Puma and Hostelworld.
If you are attending reach out to me on linkedin and we will arrange a catch up!
Publisher Updates, Industry Events and The Latest News
Check out the latest round up of industry news across Affiliate and Partner Marketing.
I have been shortlisted for the "One to Watch" Category at the International Performance Marketing Awards. If you have time please vote for me on the link below. https://performancein.typeform.com/vote-onetowatch
Thanks!
Nic Yates