In the news
Tracking in a post third-party cookie world |Affiliate Partner Tracking
Digital marketing is undergoing unprecedented disruption. Cookies are crumbling and many brands are questioning how they will be able to monitor the future performance of their marketing channels.
The good news, however, is that the affiliate marketing channel is one way to future proof your ability to continue to track in this privacy-conscious age.
A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from other channels, and how it can continue to function in a post-third party cookie world. Check it out here.
Social Commerce: What Do You Need to Know About it? - PerformanceIN
We are all constantly using social media, and social is already closely tied to shopping. Almost all - 97% - of Gen-Z uses social media as their number. Closing the gap between social media and commerce is a natural next step. That’s where social commerce comes in. It is, as the name suggests, the practice of selling products directly in a social feed. Check out Aaron Brooks Co-Founder of Vamp, a global branded content platform view here.
Mayuresh Kshetramade, CEO, CJ on the future of the partner marketing industry | Affiliate Summit - Affiliate Summit is the premiere affiliate marketing conference.
As the global CEO of CJ, Mayur Kshetramade offered insights into the current and future state of the industry to Affiliate Summit.
Five Best-in-Class Affiliate and Partnership Strategies for Black Friday | AWIN x PerformanceIn
Check out Awin's five best-in-class affiliate and partnership strategies for Black Friday.
Network / SaaS partner updates
2021 Q4 Peak Shopping Benchmarks | CJ
CJ have created the 2021 Q4 Peak Shopping Benchmarks to provide insight into the buying activity of global shoppers throughout the peak shopping season. Check it out here.
Top partnership and affiliate marketing trends in Southeast Asia z| Impact
Google and Temasek’s e-Conomy SEA 2020 report found that more than one in three digital consumers in Southeast Asia were new users who made their first purchase during the pandemic.
This unprecedented shift in consumer spending habits prompted many brands in the Southeast Asian market to reevaluate their digital marketing strategies, including how they use affiliate partnerships to increase revenue and brand awareness. A full 86 percent of respondents to a 2020 Affiliate Summit Asia survey indicated that affiliates were now among their top two methods for online marketing.
Detecting the ideal affiliate marketing service for your business | Grow by Tradedoubler
In this article, Tradedoubler introduce you to the differences between a self-service affiliate platform and a managed network and share different advantages.
Using sponsored link attributes for affiliate links | Awin
Get an overview of the importance of link attributes and how affiliates should correctly label their links according to Google's recommendations.
Publisher Updates
A World Without Cookies | Cardlytics
With third-party cookies phasing out, Cardlytics' use of first-party cookies will help advertisers adapt to the new normal. Check out their info-graphic here.
Klarna is to roll out its in-app shopping feature globally | FinTech NEWS
Klarna is to roll out its in-app shopping feature globally, enabling users to to pay in three monthly instalment for purchases at any online retailer, regardless of whether they’re partnered with the BNPL giant or not.
Tested in a few markets, including in the UK since June, consumers can shop at all online stores through the app, explore exclusive deals and personalised shopping collections, save items and unlock price drop notifications, view items' delivery tracking, manage payments and returns.
A space to collect loyalty cards, additional money saving tools, live shopping events, and integrations powered by third parties will be added soon, providing consumers with a one-stop shopping destination to fulfill all their online needs.
Publisher Opportunities
Why brands should act on fintech partnership opportunities | Awin
What is fintech? And what advantages does it offer to brands? Awin dig into this partnership opportunity and the benefits to advertisers.
It has certainly been a busy few weeks within the affiliate and partner marketing industry, with industry events, Q4 planning and more. Check out the latest article round up across the industry below.
Nic Yates