In the news
PerformanceIn shine a light on some of the inspirational women within partnership marketing | PerformanceIn
With the aim to shine a light on some of the inspirational women within partnership marketing, Niamh Butler-Walton is speaking to them about their experience growing up, their careers and how they view the diversity of the space.
Today we hear from Chikay Lo. Chikay is Performance Marketing Director at Cult Beauty, and as well as this she is a multi-awarding winning marketer with over nine years of digital experience within the luxury and beauty e-commerce space.
“The Future of Commerce is Content-Driven” - impact.com Acquires Pressboard | PerformanceIN
Impact.com announced the acquisition of Pressboard, an analytics and reporting platform for branded content. This acquisition has been completed with the aim to allow publishers to begin scaling their content partnership opportunities, and enable more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.
Network / SaaS partner updates
Key Dates for Your 2022 Retail Calendar | Awin
Explore some of the key holidays and events that you might want to add to your retail sales calendar for 2022.
Complete Mobile Tracking through Button PostTap App Partnership Yields Fantastic Results | CJ
To celebrate one year of partnership CJ and Button analyzed the data from advertisers using Button’s PostTap App™ solution, which provides landing page and on‑site optimizations that drive hundreds of millions in incremental revenue each year for the world’s smartest enterprise marketers. Check it out here.
Five reasons to implement app tracking with Awin in 2022 | Awin
Optimising for tracking mobile app conversions has become an essential piece of the affiliatemarketing mix. Awin’s app tracking specialist Clementyne Lavender, shares five reasons why brands need to capitalise on this #technology immediately.
Affiliate Marketing in APAC: The Golden Growth Opportunity |Commission Factory
Ecommerce is booming in APAC and is showing no signs of slowing down, with current forecasts predicting the market will have doubled by 2025.
This huge growth is driving more advertisers online and causing those already active in the space to be a lot smarter with their strategies. Research conducted by Silverbean has found that affiliate and partner marketing is one key channel advertisers are enthusiastically embracing this year to help cut through the noise. Check out the article here.
Publisher Updates
Day Out With the Kids showcase their SEO dominance| LinkedIn
Day Out With The Kids currently ranks for over 220,000 different things to do related keywords on Google. A huge amount of these in position 1.
All of this awareness adds up to drive over 100million visitors a year to dayoutwiththekids.co.uk from Google UK organic search. Check out what they rank for here.
Hearst’s Good Housekeeping Boasts Record Affiliate Revenues | Adweek
In 2021, consumers bought 9.6 million items via product review content featured on the Good Housekeeping website, making it the most profitable year for the brand since 2002.
Events
People in Partnerships: Brand-to-Brand | PerformanceIn
Silverbean’s Nic Yates Head of Global Affiliate Partnerships and impact.com’s Natalie Elliott give us the inside line on what to expect from the forthcoming webinar on brand-to-brand partnerships with Hello Fresh and ProCook.
Check out the latest round up of news, network and SaaS articles, publisher insights and opportunities within affiliate and partner marketing.
Nic Yates