In the news
Free Performance Marketing Glossary from the PMA - Update 2022
Industry Definitions prepared by the PMA Industry Advancement Council Performance Marketing Association and updated by the PMA Publisher Recruitment Council
How Brand-to-Brand Connections Are Transforming Partnership Marketing | Advertising Week
Marketers are familiar with conventional affiliate marketing models. Brands have long partnered with deals sites and publishers that promote them in exchange for a commission. But partnership marketing is increasingly expanding to brand-to-brand partnerships, which can drive transformational, long-term growth.
Let’s explore the benefits of brand-to-brand partnerships, how brands can identify ideal partners and set up their relationships for success and what brand-to-brand partnerships portend for the future of partnership marketing in today’s media mix.
Brave, Creative and Unique - Winners of the 2022 Performance Marketing Awards Revealed | PerformanceIN
The ceremony, which took place at the opulent Grosvenor House Hotel in London – in person! – proved to be a fabulous evening of celebration, entertainment and pure inspiration for the incredible minds in the performance and partner marketing industries.
Network / SaaS partner updates
Robust and accurate affiliate tracking with Moonpull | Awin
Using Moonpull’s unique technology, Awin will globally monitor tracking across more than 20,000 advertisers. Moonpull’s software will then ensure that commissions and revenue driven by the channel is protected for the company’s affiliate partners. Read more here..
impact.com Announces Secondary Investment of $100 Million | impact.com
impact.com Announces Secondary Investment from W Capital and Providence Public of Approximately $100 Million
Grow’s PrestaShop addon is now live! | Tradedoubler
Introducing the new addon of Grow for the PrestaShop marketplace. This is Tradedoubler’s first store-specific module designed to power up our partnership with PrestaShop businesses across the globe.
How to Use Affiliate Partnerships to Help Drive Your Ethical Objectives | IMRG x Awin
Ethical ecommerce is on the rise, with 35% of UK consumers now choosing to shop with sustainable retailers and accounting for £150 billion of retail spend. Affiliate partnerships can enable brands to promote ethical ecommerce across the customer purchase path from charitable cashback donations to brand-to-brand partnerships.
Brand Insights
Klook, KAYAK deepen partnership to expand activities inventory | TTG Asia
Klook and KAYAK have expanded their integration to enable KAYAK users access to one of the largest inventories of Things-to-Do across the Asia-Pacific region. A great example of a brand to brand partnertship, read more here.
Check out the latest round up of news, network and SaaS articles, publisher/ brand insights and opportunities within affiliate and partner marketing.
Nic Yates