Issue 16  17th June 2022

What to think about when you think about App Marketing | Tradedoubler

With the rise of mobile devices, apps have become a primary way for businesses to reach and engage with their users. They are used to provide information, promote products and services, and build brand awareness.

Mobile has also seen a boost as a result of the COVID-19 pandemic as people have been forced to stay home and turn to their mobile devices for entertainment, information, and connection.

The rapid increase in the popularity of mobile devices has created a wide range of opportunities, but it has also resulted in stiff competition. In order to stand out, businesses need to create a comprehensive mobile marketing strategy that takes into account the unique challenges and opportunities of the app market. Read more here.

Scale partnerships: impact.com HubSpot Integration | Hubspot x Impact

Welcome to the impact.com + HubSpot integration — a seamless way to automate and manage partnerships and track and attribute partner value as leads advance through the sales funnel.

When you integrate with the impact.com platform, you gain the ability to understand the incremental value each partner drives at every stage of the funnel. With this information, you can customize contracts to align compensation with the true value your partners are bringing.

Top-performing app TikTok | Tradedoubler

Since 2017, the popular app “TikTok” has enjoyed increasing popularity. This is also shown in the worldwide annual review of the top-performing apps by download and revenue written by App Annie. This is where TikTok reached second place, highlighting the position and the influence of this app.

Advertisement placements on TikTok started back in 2019 Since then, more and more brands have discovered the social media channel for themselves. No wonder, with the popularity of this app. In addition, there is a very high reach with comparatively low costs. Read more here.