In the news
The UK State of the Industry Study 2022 | Adtraction
Last month, the UK partner marketing industry conducted a survey of advertisers and agencies, covering everything from the channel’s value, ratings of different partner types to future investment plans for the channel. Check out the results here.
US Affiliate Marketing 2022 - Insider Intelligence Trends, Forecasts & Statistics | EMarketer
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How much are US marketers spending in the affiliate marketing ecosystem?
- Are new players, such as influencers and buy now, pay later (BNPL) providers, reshaping the space?
- What strategies should marketers employ as the ecosystem continues to evolve?
WHAT’S IN THIS REPORT? An overview of the affiliate marketing space, including comparisons with related digital advertising channels; analyses and insights from practitioners on how the space is changing.
How Influencer Marketing Will Change During The Recession, According To Experts | The Drum
Economists around the world warn that recession is nigh. But as we move toward greater economic uncertainty, influencer marketing will remain a key differentiator for brands, according to experts.
Network / SaaS partner updates
Affluent Launches ALink Scanner | Affluent
Affluent Link Scanner automatically scans publishers’ web pages, finds all the tracking links on those pages, and delivers critical insights like – broken links, which pages are linking to out of stock products, what your program’s share of voice is, and opportunities to replace competitors’ links with your own.
Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ - PerformanceIN
Publicis Groupe announced its acquisition of VIVnetworks, an affiliate marketing agency in Central and Eastern Europe, which will integrate with global performance marketing platform CJ.
Travel Intelligence Report | CJ
This new report leverages CJ’s travel sector data to explore the ups and downs of the travel industry within the affiliate channel, including trends in bookings, travel duration, top destinations, and more to understand where the industry has been and where it's headed.
Brand Insights
Uber Travel Expands to 10,000+ Cities with Viator
Uber has expanded its Uber Travel service to 10,000 cities, part of a suite of new services, as the company and its competitors look to diversify their offerings. This is a great example of how a brand to brand partnership can drive acquisition volume.
Publisher Updates
Telegraph Media Group launches new subscription, Telegraph Wine Cellar, in partnership with Enotria&Coe | The Telegraph
Telegraph Media Group today launches Telegraph Wine Cellar, in partnership with Enotria&Coe. The site will offer members over 100 wines at launch, hand-selected by Telegraph experts from Enotria&Coe’s extensive premium wine portfolio and accompanied by exclusive content written by The Telegraph’s specialist wine writers: Victoria Moore, Susy Atkins and Hamish Anderson.
Publishers re-shift commerce strategies after platform releases flurry of algorithm updates | Digiday
As always, Google can cause chaos for publishers depending on the digital behemoth’s whims.
This autumn was a whirlwind for publishers as Google released not one but three algorithm changes over the course of a month that affected content rankings, specifically of product reviews. It’s another example of how the tech giant can cause disruption for publishers that have built businesses around trying to take advantage of its algorithm to reach people.
It has been a while since the last Global Affiliate and Partner Marketing Newsletter, with a wedding, honeymoon and plenty of affiliate events time has flew by!
Check out the latest round up of news, network and SaaS articles, publisher/ brand insights and opportunities within affiliate and partner marketing and please do share with your colleagues and partners.
Nic Yates