Cyber Weekend
Cyber Monday transactions up 5% as fashion retailers slash prices | Retail Gazette
The volume of payments made throughout yesterday’s Cyber Monday rose 5% against 2021 as fashion retailers resort to deep discounts to drive sales.
Retailers on track for record Cyber Monday -Adobe Analytics | Reuters
Spending on Cyber Monday, the biggest U.S. online shopping day, may hit a record $11.6 billion according to one preliminary estimate, as discounts on everything from pajamas to AirPods tempt shoppers to click "buy" despite the strain on household budgets from high inflation.
Black Friday deals motivate Brits to hit the high street, Sensormatic Solutions research |Retail Technology Innovation Hub
Shopper visits resulted in a +3.7% increase in traffic across all retail settings on Black Friday, compared to 2021, with high streets performing strongly, up +13.9% year-on-year.
Data from the Sensormatic IQ platform, which captures over 40 billion store visits each year globally, also showed that shopper traffic on Black Friday to retail stores was +32.9% higher week-on-week.
German Pre-Christmas Shopping Picks Up Over Black Friday Weekend | ESM Magazine
Retailers across Europe fear the overall Christmas trading season could be the worst in at least a decade as shoppers cut back, hit by double-digit inflation and soaring energy bills.
"Business clearly picked up at the weekend," Stefan Genth, general manager of Germany's HDE retailers' association said in a statement, after shops had a muted week.
HDE expects retail sales to total more than €120 billion ($125 billion) in November and December, down 4% in real terms from the year-earlier period.
European retailers downbeat despite Black Friday boost | Reuters
Europeans snapped up smartphones, Christmas decorations, sweaters and jewellery during a surge in shopping over the Black Friday weekend, though prospects for the festive season remained gloomy, retailers said.
A survey of 400 businesses by Germany's HDE retailers' association showed just over half of merchants said they were still dissatisfied with sales last week, versus some 30% who were satisfied.
UK Black Friday transactions up 3.2% vs 2021 so far -Barclaycard Payments | Reuters
The volume of Black Friday payment transactions in Britain as of 1700 GMT was up 3.2% compared to 2021, data from Barclaycard Payments showed on Friday.
Italy embraces Black Friday sales | Wanted in Rome
Four out of five Italians (84 per cent) say they are interested in making a purchase during this year's Black Friday and Cyber Monday sales on 25 and 28 November.
The average estimated spend will be €222 per consumer, a drop from last year when it was €235, according to research carried out by PwC and reported by Italian business newspaper Il Sole 24 Ore.
Despite intense marketing, few consumers care about Black Friday | NL Times
Black Friday, a day on which many stores offer huge discounts. But despite a lot of marketing, Netherlands residents aren’t enthused by the mass shopping day from America.
Most (68 percent) don’t plan to buy a Black Friday deal. Only 26 percent say they want to grab a bargain, 22 percent of them because they’re short on cash, Hart van Nederland reports after surveying a representative 3,365 members of its opinion panel.
Boots has biggest online sales day ever on Black Friday
Boots had its biggest ever day online on Black Friday as sales grew 18% this year compared to last year’s record figures.
Australia - Black Friday sales records to break as cost of living increases | savings.com
More than 60% of Australians are intending to get at least half of their Christmas shopping done over Black Friday and Cyber Monday, an eBay survey of 2,011 has revealed.
Comment
I hope everyone has had a great Cyber Weekend. See below a summary of articles across Europe, AU and the US showing performance trends and expectations from the weekend.
Nic Yates