In the news
The partnership economy and the cost of living crisis | Modern Retail & Impact
With inflation on the up, energy bills soaring and a recession in the offing, brands and consumers are faced with a period of financial uncertainty. Sarah Chan, Customer Success Manager at impact.com, tells us how the partnership economy can help navigate these tough times.
Propello raises £650k for loyalty software used by Hello Fresh | UK Tech
Manchester-based Propello, a startup that creates white-label customer loyalty software for businesses such as Hello Fresh and JD Gyms, has secured £650,000 in funding.
Publisher Updates
The state of affiliate marketing for publishers in 2022 | Digiday
To explore how affiliate marketing has evolved as a strategic revenue play for publishers, Digiday and Skimlinks surveyed 65 publishers. This report dives into the results and, along with expert insights, how the role of affiliate marketing has changed as a revenue source, how the resources and budgets devoted to it have evolved and how publishers are using partnerships to move their affiliate programs forward.
BuzzFeed, Inc. Signs New Partnership with Taboola| Taboola.com
BuzzFeed, Inc.’s News Brands Transition to Taboola Recommendations to Increase Audience Engagement and Monetization.
Global Savings Group and Pepper.com are joining forces | Global Savings Group News
Global Savings Group (GSG) and Pepper.com (Pepper) have signed a deal to join forces, combining the world’s largest shopping community with Europe’s leading shopping recommendation and rewards company.
Events
Top Affiliate Marketing Conferences - 2023 | Affluent
Are your calendars marked? Flights booked? Conference attire carefully selected? Great! It’s time to get started. 2023 is shaping up to be an excellent year of affiliate conferences.
As the year draws to a close check out the latest round up of news, network and SaaS articles, publisher updates and a great summary of affiliate events in 2023.
I hope everyone has a great Christmas and New Year!
Nic Yates