In the news
How the Recession Will Change Consumer Habits | Hello Partner
Economic uncertainty lies ahead, the cost-of-living crisis and incoming recession threaten to destabilise consumer habits, and digital marketers are worried about how this will affect the wider industry.
Mayuresh Kshetramade, CEO of CJ spoke to Hello Partner about his predictions on how the affiliate channel will fare throughout the incoming turbulence.
“The Game Has Changed” | Hello Partner
The partnership economy is growing bigger each year. New brands, publishers, creators, and agencies are all joining the party, making the channel more diverse and intricate than before.
impact.com is one of the leading partnership management platforms, and so its CEO, David A. Yovanno, is the perfect guide to help us navigate the partnership sphere for 2023.
We spoke with David about the changing habits of consumers online and the evolution of affiliate marketing.
Network / SaaS partner updates
How CJ Will Drive the Affiliate Channel Forward in 2023 | CJ
This year, CJ is focused on four key areas to help our clients navigate these uncharted waters and bring their success to new heights. Read more here.
ShareASale’s new tool offers stronger brand protection and advanced control over PPC activity | ShareASale Blog
ShareASale has released a new Pay Per Click (PPC) Compliance tool so that both our merchant and affiliate partners can more quickly and easily monitor their PPC campaigns.
10 affiliate marketing trends for 2023 | Awin
How will affiliate and partner marketing evolve in 2023? Awin highlight ten trends that may influence how the global industry fares in the coming months.
Engagement triggers for underperforming affiliates | Awin
Awin launch Engagement Triggers so advertisers can now automate messaging from their affiliate programme, making partner communication easier, more strategic and performance-based.
2023 Partnership Marketing Predictions | Partnerize
Partnerize tapped into some of the best minds in affiliate and partner marketing to dig deep and tell us how they see the channel evolving in 2023 and beyond.
Publisher Updates
Influencers Sold $3.6 Billion Of Goods In 2022 | Forbes x LTK
Online creators and influencers recommending products to their followers using shopping platform LTK sold $3.6 billion worth of goods in 2022, and the most-loved products included the Dyson Airwrap, Our Place’s Always Pan and Lululemon’s Everywhere Belt Bag, the company announced Tuesday.
How to Earn Millions Starting a Clothing Business Online | Business Insider
Insider spoke with Ashcroft about starting her blogging career, turning followers into customers, and expanding her brand into a multimillion-dollar company.
Check out the latest round up of news, network and SaaS articles, publisher/ brand insights and opportunities within affiliate and partner marketing.
Nic Yates