In the news
PMA Whitepaper: Guide to Retailer Agreements | The PMA
Affiliate marketing is always changing, and retailer agreements need to keep up with those changes. Because of that, the PMA Compliance Council recently updated a terrific resource known as the “Guide to Retailer Affiliate Agreements.”
The purpose of the guide is “to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements for the changing online environment.” The Guide is targeted to both retailers who manage their own programs and agencies who manage programs for them.
Shopify merchants will be able to offer Amazon’s ‘Buy with Prime’ option | TechCrunch
Amazon and Shopify this morning announced a significant integration that will now allow Shopify merchants to offer “Buy with Prime” on their Shopify stores. The Buy with Prime feature allows online consumers the option to purchase their items using the store payment method in their Amazon wallet when processing payments through Shopify’s checkout.
Amazon is launching a Buy With Prime (BWP) app in the Shopify App store.
Why this is amazing for Shopify and retailers:
• BWP orders will be using SHOPIFY CHECKOUT & payments will be processed by Shopify Payments (not Amazon). • This means that sellers get to OWN the customer data & the customer (Not Amazon!). • This means that SHOP gets to keep merchant processing revenue and 1st party data in its ecosystem.
iOS 17 Automatically Removes Tracking Parameters from Links | Peel Insights
iOS 17 automatically removes ads tracking parameters from links, making it more difficult than ever to track the user journey across a multi-touch ecommerce experience.
For marketers and advertisers, that means the days of relying on Google Click Identifiers (GCLID) in hyperlinks from ad clicks are coming to a close.
How does this impact affiliate marketing? Some developers leverage the GCLID within the URL format to set first party cookies. This cookie is then leveraged to deduplicate affiliate sales against the ppc channel. It is worthwhile checking your deduplication logic to ensure you are still rewarding sales as you expect.
Topping A Trillion: Performance Marketing Leads Global Ad Spend Growth | Hello Partner
For the first time ever, global advertising spend will soon surpass $1 trillion dollars, according to a new report from WARC.
Global ad spend is set to increase by 4.4% this year and 8.2% in 2024, providing the necessary boost to reach this new milestone.
Network / SaaS partner updates
Get ready for Q4 with Influencer Marketing | Tradedoubler
It’s September, and with it, Q4 has already started. That means the quartal with the highest results needs to be planned. Therefore, TD show you how to get ready for Q4 with Influencer Marketing.
Affiliate Fraud Report | Ad Police
During Q3 Ad Police monitored 185 advertisers, each with 100,000+ monthly UK visitors. Here's some insights:
⚠ Brand Bidding (92%): 171/185 advertisers have multiple affiliates brand bidding.
🚫 Ad-Hijacking (59%): 110/185 have cases of “traditional” ad-hijacking.
☢ "Advanced" Ad-Hijacking (54%): 99/185 have cases of “advanced” affiliate ad-hijacking.
Events
Maximizing B2B Affiliate Performance Webinar | Partnerize
Despite B2C’s historical dominance in the affiliate channel, B2B programs have experienced significant growth with some reporting nearly 120% GMV growth 2021-2022, signalling a huge opportunity for B2B marketers to capitalize.
By attending, you’ll: ✓ Learn why now is the time to start your B2B affiliate program ✓ Gain an understanding of the challenges in lead qualification within a B2B affiliate program and how to overcome them with the proper partner mix, strategies, and incentives. ✓Discover best practices to enhance B2B program performance
As we approach the rush of Q4 within affiliate and partner marketing I wanted to pick back up the global industry newsletter to provide a summary of the latest news, opportunities, events, jobs etc within the sector.
See the latest summary below!
Please do drop me a message on linkedin if you want to have a chat around the opportunities within affiliate and partner marketing or wish to get involved with the Global Mentor Programme too!
Affiliate and Partner Marketing